Inside The Mall, in Milan’s Porta Nuova district, the exhibition space is designed as a narrative journey into the world of architectural finishes. Three interconnected zones—commercial displays, a welcoming area for meetings and events, and a central immersive installation—offer visitors a multifaceted experience. At the heart of the space is Absolute Lightness, an interactive exhibit exploring how the concept of lightness shapes materials, design, and architecture. Spread across three levels, it features interactive tables, reflective surfaces, dynamic projections, and themed lighting, guiding visitors through a poetic and technological exploration of finishing materials and their expressive potential.

In collaboration with Migliore + Servetto Architects.