Cucina Botanica was founded with the aim of promoting plant-based nutrition and contributing to positive global change, one recipe at a time. Carlotta Perego’s inclusive and open approach is reflected in a visual identity that expresses warmth, authenticity, and kindness.

The custom typography features elegant, editorial-style lettering with soft openings that echo the imperfect beauty of nature. Circular graphic elements recall small fruits, while hand-drawn illustrations offer a sincere and inclusive representation of ingredients in their natural form. A clean yet expressive visual system communicates the brand’s core values with clarity. The warm, joyful color palette reinforces the idea that plant-based eating is simple, enjoyable, and accessible. The website is designed to offer a smooth and intuitive user experience, making it easy for a wide audience to embrace a new way of eating.