ARGENTUM, ITALY

Argentum
Quality oilve oil

packaging. product. brand identity. logo. typography. motion graphics

Identity for Argentum, an Apulian brand of premium quality olive oil.
The brand name - coming from the latin “Argentum” - means “silver”: it refers the unique optical effect of olive leaves under the sunlight.

Brand and packaging design for Argentum, an Apulian brand of premium quality olive oil. A puristic layout in which the printing technique emerges. As in olive leaves, light plays a fundamental role by making the logo on the packaging dynamic.

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