A space that embodies excellence, Italian heritage, craftsmanship, and a forward-looking vision. These core values come to life in the new exhibition space of the Lunelli Group, ready to unveil its full essence at Vinitaly 2025.

An impressive area of nearly 500 square meters will host the great pillars of the Lunelli Group which, for the first time in the history of this prestigious fair, will present itself with a unified stand featuring its iconic brands—symbols of Italian excellence in fine drinking. The stand offers an immersive journey into the Group’s extraordinary creations. The outer shell of the stand fully reflects the identity of the Group: a majestic, light-filled space in perfect harmony with the natural landscapes that inspire its roots.

The space unfolds across two levels: On the ground floor, two wide visual corridors introduce visitors to the Group’s flagship brands: Ferrari Trento and Bisol1542. Two colorful, luminous landmarks mark the entrances to the respective exhibition areas—true “wonder rooms,” distinct environments that are perfectly aligned with the soul of each brand. Ferrari Trento offers an immersive experience centered on the traditional method that has earned it global acclaim. A compelling narrative weaves together the brand’s history, its territories, and its most significant moments through visual storytelling, in harmony with nature and a space defined by refined design aesthetics. Bisol1542 celebrates its roots—from Valdobbiadene to Venice—through a vibrant explosion of imagery and sensations, including the brilliant Gondolieri Collection. The space also features Jeio, showcasing its lively, pop spirit in a dynamic mix of nature, video, and color that amplifies its unique identity.